Item of the Day:
Bernie Mev “Weave the World Together” – Accessories Magazine
Seventeen-year-old Leeron Carmi wants people to take a walk in someone else’s shoes… raising awareness of those who have cancer and creating an initiative to help.
Carmi, daughter of Bernie Mev designer Rachel Carmi and CEO Itamar Carmi, has helped launch the “Weave the World Together” charity campaign, where 100% of the net sales proceeds from the Bernie Mev “Catwalk Braid” flat ($59.95) in silver/rose gold and pewter/fuchsia given to charity.
“We don’t say this often, but it’s time to take our shoes off and walk in those of others,” says Leeron. “We recognize the challenges people with cancer are facing on a daily basis and want to help them build stronger foundations to lead happier lives. Come help us Weave The World Together”.
To help spread the message, each pair pair sold is accompanied by an information card and fuchsia Weave The World Together bracelet. Two-thousand pairs of shoes have already been purchased here in the United States and internationally by retailers including Zappos, Dillard’s, and a variety of specialty boutiques.
To kick off the campaign Bernie Mev is partnering with two cancer support organizations: MyLifeLine.organd Sharsheret.org. Going forward, the brand is looking to bring on additional charities each year to correspond with the release of new colors and new styles.