Fashion-comfort footwear brand Bernie Mev is taking a stand on giving back. In September, the company is launching its “Weave the World Together” fund-raising campaign, whereby 100 percent of the net proceeds from the sales of its Catwalk Braid flat in silver/rose gold and pewter/fuchsia will be given to charity. The shoes retail for $59.95.
The collection was conceived by 17-year-old Leeron Carmi, daughter of company co-founders Rachel and Itamar Carmi, who was inspired to support those suffering from cancer. “We don’t say this often, but it’s time to take our shoes off and walk in those of others,” said Leeron. “We recognize the challenges people with cancer are facing on a daily basis and want to help them build stronger foundations to lead happier lives.”
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To kick off the campaign, the company is partnering with two cancer support groups:MyLifeLine.org and Sharsheret.org. Going forward, the brand is hoping to bring on additional charities each year to correspond with the release of new colors and styles.
Each pair sold comes with an information card and companion bracelet. So far, retailers internationally and in the U.S., including Zappos.com and Dillard’s, are set to carry the shoes.
Additional information about the initiative can be found onFacebook.com/BMWTWT.