With a Nod to Tradition, Surf Rides the Heritage Wave. By Suzanne Blecher
While shoe/sandal hybrids and the hanging category have been prevalent for a few seasons, brands are still seeing value in adding new styles to round out their offerings.
In The ClosetThese Spring 2017 shoe styles present consumers with something they don’t already have in their closets.
Source: Footwear Insight
played around with leather – working with tanneries to develop new wa-terproof leathers – to make what the brand’s product line manager Taylor Leopold, calls “the most versatile sandal yet.” The Voyage has a three-layer strap which eliminates seams, stitching and hot spots that can ruin feet. In addition, the new Beach Casual Collection “truly redefines the sandal/shoe hybrid” with an one-part cushion rubber outsole and one part thermoplastic rubber rand for a “lightweight, yet flexible tooling that directly mirrors the comforts of our sandal products, while also keeping the outsole tooling very simple to look just like a basic cut-and-buff rubber sandal,” according to Colton Marquardt, prod-uct line manager at Reef. While the Reef brand name has been around for years, it has really only been in the last five years that the brand “has put a cohesive vision behind our closed-toe category and put tons of energy and innovation into the busi-ness,” notes Marquardt. Success in the category ties back to direct extensions from the sandals business. Reef will continue to look to sandals to see how it can leverage the company’s South American surf roots.